MARIA CHER
MARIA CHER is the label of Maria mind and founder of this innovative fashion label established in Argentina in 2001, which over the years has established both a loyal and cult following both at home and internationally. The label’s European legacy elegantly interacts with Buenos Aires’ idiosyncratic urban landscape, Marםa’s iconic hometown - characterised by a fusion of traditional and classical beauty injected with a fresh energy celebrating a thrown together,carefree elegance. Her work reflects these intuitive, casual inspirations, which come together like a collage incorporating contrasting ideas with a fresh approach to fusing eccentric and conventional references
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