Puraai was born in 2020 merging the creative spirit of two young Italian designers, moved by a constant research for something that could have represented them thoroughly; finally, they found inspiration for the brand during a trip in Japan.
Puraai is a brand firmly rooted in sustainability, committed to using as much as possible materials of organic origin or with recycling percentages.
Each footwear item incorporates a significant proportion of materials sourced from previous usage cycles, starting with the sole made from recycled rubber.
Puraai’s philosophy is based on cruelty-free ethics, and all its models are free from materials of animal origin, ensuring Peta Approved certification.
