JOHN ELLIOTT

JOHN ELLIOTT FOUNDED HIS NAMESAKE LABEL IN 2012. A CALIFORNIA NATIVE HAILING FROM SAN FRANCISCO, THE LOS ANGELES BASED DESIGNER HAD ALWAYS PLANNED TO START HIS OWN LINE. COMBINING PERSONAL INSPIRATION WITH THE RISE OF SKATE CULTURE’S INDEPENDENT LABELS IN HIS HOMETOWN, ELLIOTT WAS INSPIRED AT A YOUNG AGE TO CREATE DESIGNS THAT CAN RESONATE ON A GLOBAL SCALE. ELLIOTT DESCRIBES HIMSELF AS TAKING A NON-TRADITIONAL APPROACH TO DESIGN. THAT CREATIVE FREEDOM HAS SERVED HIM, AND AS A RESULT THE BUSINESS HAS SCALED OVER THE COURSE OF TEN YEARS, BECOMING A MEANINGFUL PRESENCE IN THE LUXURY FASHION SPACE WHILE KEEPING HIS EYES SET ON A GLOBAL PLATFORM.