OFFICINE GENERAL

Pierre Mahéo conceived Oicine Générale from his instincts and his experience. Growing up in Brittany, he was exposed to the distinct expertise of his grandfathers. On his mother’s side, a tailor; on his father’s side, an oyster cultivator. He absorbed two separate ways of dressing, each with specific codes. Pierre gained his own understanding of clothing construction from an apprenticeship in a French tailoring business and by cultivating relationships across the industry. His research became a passion, which then became a vision: a brand that would integrate tailoring and reimagine classic menswear with a contemporary attitude. His expansion into women’s wear embodied the same understated sophistication. From the Left Bank of Paris, Pierre embodies Oicine Générale day in, day out. He is uncompromising about the finest details: the percentage of cashmere in a sweater, the placement of a pocket on a jacket, the juxtaposition of art and vintage furniture in stores. He meets suppliers, tests the fits, lives in the fabrics, and shares his collector spirit across the expanding constellation of boutiques. There is also a sensitivity towards the clients – being direct, accessible, and engaged – that comes naturally to him. Oicine Générale is Pierre’s ongoing pursuit of a wardrobe that is desirable every day

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