LANEUS
The history of Laneus is made of intersecting yarns: as the name suggests, it’s rooted back in the tradition without ceasing to look forward. Laneus evokes an eradicated concept which is reflected in the making process of its products, resulting in concrete and structured collections of key pieces hybridized with cutting-edge details. Born in 2009 from Italian creative designers Alessandro Spina and Antonella Bartoletti, the brand specializes in superb knitwear combining modern tastes, relaxed silhouettes and premium-quality fabrics. A sophisticated yet strong aesthetic gives life to pieces with an unmistakable personality. The creative process of the two designers is a flow of continuous inspirations, coming from people they meet,places they visit, roads they walk. Every little detail, even the most potentially irrelevant, can become a crucial spark for something new. Creativity cannot be boxed into one definition:the designers behind Laneus are influenced by all kinds of feelings and emotions. Materials are key for every Laneus collection: with wisely-blended wools and the finest cashmere, every piece becomes unique, effortless and elevated to a highend standa The signature style of the brand is the jacquard cashmere cardigan: an exquisite mix of intricate and precisely knitted cashmere yarns in different colours and patterns, becomes a signature silhouette which is reinvented season after season although maintaining a timeless appeal. The brand positioning is established among the top Italian boutiques and concept stores, along with a selective expansion within the best worldwide retailers.
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